If You’ve Been Looking For A Reason To Jump Into Using Google Analytics, Here You Go

Sure, you know what Google Analytics is and it’s something you should be using but for whatever the reason, you just haven’t been able to get around to getting your feet wet. The good news is I have just the thing to help you take that plunge.

Adaptistration People 177Recently, my fellow ArtsHacker, Ceci Dadisman, and I enjoyed giving a presentation to attendees of the Institute of Outdoor Theatre 2016 conference on how to use Google Analytics (GA) to make data-driven improvements to website content and layouts.

The session was a huge hit and unlike the other Google Analytics oriented conference sessions I’ve given over the past year (NAMPC2015 and ArtsMidwest2016), this one focused more on using out-of-the-box GA features, which made the material more readily usable for professionals just getting into Google Analytics.

Simply put, if Google Analytics seems new and a little scary, this is exactly the place you need to go to begin building your skillsets.

I published an article at ArtsHacker that includes everything you’ll need so pop on over to get started.

Read Using Data to Make Your Website Better…Stronger…FASTER at ArtsHacker

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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