Toward the end of summer, California Symphony Executive Director, Aubrey Bergauer, posted an article chronicling their work change out how they approach audience development. Gone is the full court press contact for first time ticket buyers to convert into subscribers and donors. Instead, they decided to focus on an audience development model closer to what we’ve examined here since 2003.
After some genuinely heartening exchanges with Bergauer about the work, she decided to write a trio of follow-up posts that drill down into the operational implementation details.
With a tagline of “A Series for Those Who are Serious About Changing the Narrative” you can expect some thought-provoking content.
I highly recommend you set aside some time to read the entire series and if you have already read the original post from August, do yourself a favor and give it a fresh read before jumping into the follow-up series.
- Audience Development: The Long Haul Model: A New Paradigm that Solves the Problems of Audience Attrition, Churn, and Aging
- The Long Haul Model: Operational Implementation Part 1
- The Long Haul Model: Operational Implementation Part 2
- The Long Haul Model: Operational Implementation Part 3