If you or your organization(s) are using Google Analytics (GA) without syncing it to a Google Search Console (GSC) account, you’re making metrics driven decisions with half naked data.
The problem is too many arts professionals don’t even know GSC exists but even when they discover it, they end up letting an account go fallow due to how much is involved with properly configuring everything.
Although Google provides help content, you really need some click-here, do-that style assistance to set up your first accounts.
In order to help arts pros get over this hump, I published the second of three articles at ArtsHacker this week that dives into the most process-involved parts of the overall process: must-have settings and configurations.
You’ll learn all about:
- Adding All Your Website Versions (easily, the most involved process out of the mix)
- Selecting Your Preferred URL Version
- Testing And Submitting A Sitemap
- Selecting A Target Country
- Sharing Access
If you missed Part 1, creating and verifying your account, you’ll want to begin there before jumping into Part 2: