Are You Making Decisions With Half-Naked Data?

If you or your organization(s) are using Google Analytics (GA) without syncing it to a Google Search Console (GSC) account, you’re making metrics driven decisions with half naked data.

The problem is too many arts professionals don’t even know GSC exists but even when they discover it, they end up letting an account go fallow due to how much is involved with properly configuring everything.

Although Google provides help content, you really need some click-here, do-that style assistance to set up your first accounts.

In order to help arts pros get over this hump, I published the second of three articles at ArtsHacker this week that dives into the most process-involved parts of the overall process: must-have settings and configurations.

Master Your Domain With Google Search Console: Must-Have Settings

You’ll learn all about:

  • Adding All Your Website Versions (easily, the most involved process out of the mix)
  • Selecting Your Preferred URL Version
  • Testing And Submitting A Sitemap
  • Selecting A Target Country
  • Sharing Access

If you missed Part 1, creating and verifying your account, you’ll want to begin there before jumping into Part 2:

Master Your Domain With Google Search Console: Getting Started

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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