There’s nothing quite like One Into Many syndrome, which is where you end up treating one (or a few) voices as representative of your broader audience.
Just about every orchestra department has its own version of One Into Many syndrome. Artistic planning and box office reps encounter squeaky wheels from the core audience while marketing and development departments sometimes encounter them in the form of overly involved board members.
The good news is that regardless the point of contact, there are strategies you can employ to help marginalize any negative impact. To that end, I asked my Lead Technical Developer, Aaron Overton, to write an article on this topic for ArtsHacker.
He put together a great post that goes into more detail on what One Into Many syndrome is all about along with strategies you can use to marginalize it. It’s a quick and useful read.
There’s an intriguing article from the 6/29/17 edition of Classicalfm.com that examine a recent Canadian Broadcasting Corporation interview with violinist Nicola Benedetti where the…
