Learn How To Identify And Avoid One-Into-Many Syndrome

There’s nothing quite like One Into Many syndrome, which is where you end up treating one (or a few) voices as representative of your broader audience.

Just about every orchestra department has its own version of One Into Many syndrome. Artistic planning and box office reps encounter squeaky wheels from the core audience while marketing and development departments sometimes encounter them in the form of overly involved board members.

The good news is that regardless the point of contact, there are strategies you can employ to help marginalize any negative impact. To that end, I asked my Lead Technical Developer, Aaron Overton, to write an article on this topic for ArtsHacker.

He put together a great post that goes into more detail on what One Into Many syndrome is all about along with strategies you can use to marginalize it. It’s a quick and useful read.

It’s Cool To Say No To Features

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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