100 Years Ago In The World Of American Classical Music: Musical Reputations

In addition to providing a window into the classical music community from 100 years ago, the December 1917 edition of The Etude magazine plants some fascinating seeds of irony.

Case in point, one of the lead articles by Genry T. Finck is titled “Music Reputations and How They are Achieved” (page 791).

A Prominent lawyer once said to me that “a professional man usually spends the first ten years of his life trying to get his name into the newspapers-and the rest of his life trying to keep it out of them.”

But wait, there’s more; like this section on avoiding “The Charlatan” (page 792).

A parent or child may find it as difficult to distinguish a charlatan from an honest teacher as a poisonous toadstool from an edible mushroom. But any instructor who promises to land a pupil in the opera house in so short a time must be viewed with suspicion and alarm – alarm because he may actually succeed in thus placing her if she is very beautiful and has a lovely voice; but it is absolutely certain that in such a case the voice will break down under the premature strain; it will not last much longer than the few months of its training. The rest is silence-and tears oi anguish.

There are men – and women, too – who have made reputation by thus selling beautiful girls and voices to equally unscrupulous managers. Morally, such teachers are not much above the level of white slavers.

One of the world’s greatest teachers, Leschetizky, to whom Americans flocked by the dozens, declared that while often they are willing to work, “their main fault is their extreme hurry.” And that is what gives the charlatan his opportunity. He caters to this hurry and finds it profitable – to himself. He places the girls, others hear of it, and rush into the trap, in a hurry.

It’s almost as if we’re getting trolled by a time traveler with a really disturbed sense of humor.

“Great Musician” Profiles Would Feel Right At Home In Most 2017/18 Program Books

This edition of The Etude included profiles on Beethoven (page 795) and Verdi (page 799) and for the life of me, I can’t distinguish between this content and what typically appears in program books.

Let’s see how you do, here are two excerpts; one from the Etude, 1917 and one from a major orchestra’s 2017/18 season program notes:

Ex. 1

Beethoven and Franz Clement met in 1794, when the composer added his signature to the thirteen-year-old violin prodigy’s 415-page book of souvenirs “dedicated to the eternal remembrance of his travels.” Clement had already covered many a mile of Europe’s highways in the company of his father…Clement was a formidable musician with an extraordinary memory. This stood him in good stead when he introduced Beethoven’s concerto in December 1806. In Alexander Wheelock Thayer’s Life of Beethoven we read that one contemporary noted “that Clement played the solo a vista, without previous rehearsal.” Even if it is a slight exaggeration to say that Clement sight-read his part—we do not know—these are frightening conditions for the first performance of an extraordinarily difficult and novel work.

Ex. 2

Little by little [Beethoven] ceased completely from playing; his fingers lost their agility. Beethoven the pianist was no more. But humanity has no need to regret it, however cruel for him was the endurance of deafness. If he had remained a virtuoso, would he have produced the sublimes works of the last years of his life?

It is in grief and the solitary passion of his soul that he found his last quartets and his last sonatas, and great as was Beethoven the interpretive artist, he stands effaced before Beethoven the creator.

Which example is from 1917 and which from the 2017/18 program book? Toggle open to find out.

Example 1 is from the 2017/18 program book.

Example 2 is from the 1917 edition of The Etude.

Articles Are Only Half The Fun

In addition to providing a window into the classical music community from 100 years ago, The Etude provides some fascinating insight via its advertisements.

Etude Dec 2017 Music Blocks
“Hey kids, they’re like flashcards, but with splinters!”
Etude Dec 2017 Sad FOMO
Hey now, sexist FOMO marketing never goes out of style.
Etude Dec 2017 Holiday Pops
Looking to fill those last 10 min in your holiday show? Unfortunately, they are no longer available in the Theodore Presser catalog.
Etude Dec 2017 Less Racist CoW ad
At least the Cream of Wheat ad is less Racist AF compared to the last time we stopped by. And check it out, the kid in the top right corner is rockin’ a set of those whittle while you work Melody Blocks from the first ad.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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