You took the time to sharpen those Facebook marketing skills. Hours and hours of pouring over documentation, asking for help, and good old trial and error. Guess what, Facebook decided to up the ante by weighting content that inspires back-and-forth style interaction. That means the days of merely crafting a perfect campaign are fading.
But have no fear, Ceci Dadisman wrote an article for ArtsHacker that walks you through the changes and provides a tidy bullet list of solution-based thinking that will help you and your organization manage the changes.