Hey Arts Marketers, Are You Freaking Out Over Changes In How Facebook Displays Feed Content?

You took the time to sharpen those Facebook marketing skills. Hours and hours of pouring over documentation, asking for help, and good old trial and error. Guess what, Facebook decided to up the ante by weighting content that inspires back-and-forth style interaction. That means the days of merely crafting a perfect campaign are fading.

But have no fear, Ceci Dadisman wrote an article for ArtsHacker that walks you through the changes and provides a tidy bullet list of solution-based thinking that will help you and your organization manage the changes.

Everything We Know About The Facebook Feed Changes So Far

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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