Ceci Dadisman , at the Southeastern Theatre Conference 2018 Convention on how to use Google Analytics (GA) to make data-driven improvements to website content and layouts.
The session was a hit and since it was geared toward professionals just getting into GA, content focused on using out-of-the-box GA features and straightforward settings changes to provide access to must-have data.
In addition to the presentation slides , we designed a special standalone microsite  that serves as a superb tutorial all on its own.
Visit The Click.Click.Done Resource Site 
About Drew McManus "I hear that every time you show up to work with an orchestra, people get fired."  Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.consulting  and technology provider  work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.blog  about the orchestra business, provide a platform  for arts insiders to speak their mind, keep track  of what people in this business get paid, help write a satirical cartoon  about orchestra life, hack  the arts, and love a good coffee drink.
View all posts by Drew McManus  | Website 
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