In light of the post earlier this week about conference session about creating request for proposals I’ll be hosting at #18NTC, it makes sense to focus today’s #TBT entry on one of the more popular articles over the years that walks readers through the differences between websites, box office, and customer relationship management (CRM) systems.
These are at the heart of the #18NTC session and they are still among the most common elements that confuse arts managers who are just trying to get a handle on what’s what.
Imagine how confusing it is for your website visitors.
For example, they won’t realize that your actual information/schedule based website is mutually exclusive from the online ticket buying platform, even though both reflect your organization equally from their perspective. If they have a problem at the ticket buying end of things and reach out for help, they’ll probably indicate having a problem with your “website.”
If you don’t know that difference, you’ll have a much more difficult time helping them.