Love For Three Logos

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Just because we’re in a music related field doesn’t mean we should skimp on graphic design. To that end, one of my favorite rabbit holes to lose time in is logo design.

During a recent site update for one of my clients, conductor Bruce Anthony Kiesling, we managed to work a version of his logo into the mix we haven’t been able to use since the original design process several years ago.

Hands-down, this is one of my favorite all-time conductor logos. Not just because it’s gorgeous (who doesn’t love post-constructivist design?) but because it’s one of the most creative uses for what must be the least interesting symbols in all of classical musicdom: the baton.

Having said that, the designer did an amazing job taking Bruce’s feedback and using that dullest of objects to come up with an absolutely inspired end result.

As it turned, out, she did such an amazing job that Bruce decided to keep all three concepts and have those developed into final graphics, which he uses across social media and letterhead.

What are some of your favorite artist and performing arts org logos?

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

View all posts by Drew McManus | Website

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