Dark Patterns are features of interface design crafted to trick your users into doing things they might not want to do, but which benefit your organization. There are 12 types of Dark Patterns and some are as straightforward as making it next to impossible to cancel a user account or making the unsubscribe link on emails difficult to find (or even link to pages that don’t actually contain unsubscribe functionality).
I would like to think most arts orgs don’t go out of their way to employ Dark Patterns but what about the third-party services you may use, like your box office or CRM platforms.
In order to help educate yourself about Dark Patterns and help find out if your organization is unwittingly part of incorporating them into your patron experiences, I published an article on the topic recently at ArtsHacker.
Last week's post about limitations in many of the box office and customer relationship management (CRM) platforms that specialize in the performing arts field…
Last week’s survey asking readers if their organization uses cross-domain tracking generated some very intriguing results in that the topic generated very little interest.…