Drew McManus on the Orchestra business | est. 2003

Time To Turn Your Motivation Up To 11 With ArtsU’s Google Analytics Webinar

Wed, Feb 2, 2019
by Drew McManus
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Mark your calendar for February 12, 2019 at 3PM ET for the first installment of Americans (@Americans4Arts) for the Arts’ Taking On Google Analytics webinar. As part of @Americans4Arts’ ArtsU program, I’ll be in special guest mode alongside Ceci Dadisman, the always-dynamic authority on all things GA reporting.

Session Description

Before looking at any data, it is important to have your Google Analytics account set up properly.  Ceci Dadisman, Digital Marketing Manager at FORM, will be joined by special guest Drew McManus to get you started off on the right foot. You’ll learn all of the little details that will enable you to get the most out of Google Analytics.

Learning Objectives:

  1. Key settings to know
  2. Finding your GA tracking code
  3. Turning on demographics

A special shout-out and a thousand thanks to the Pennsylvania Council on the Arts for funding this ArtsU session!

Register

If you’re already an @Americans4Arts member, registration is free (it’s good to be you) and only $35 for non-members.

You can register at the ArtsU session page, don’t’ forget even if you’re a member, you still need to register!

Register for ARtsU’s Taking On Google Analytics Lesson 1 Webinar

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

View all posts by Drew McManus | Website

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Adaptistration by Drew McManus LLC is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International.
Permissions beyond the scope of this license may be available at https://adaptistration.com/about/terms-of-use-and-permissions/.

PROFESSIONAL DISCLOSURE

Given the author’s position as an arts consultant and technology provider, he does not publish articles examining or focusing on current clients without first obtaining the client’s written permission.

EDITORIAL COMMITMENT

In order to ensure accuracy and provide a comprehensive perspective on any topic, I allow any individual or person officially representing an organization that appears in any Adaptistration article to submit a response which will be published, unedited. Responses are limited to 200 words and must address the issues at hand and the individuals and/or organizations must also be willing to maintain an open dialog for continued discussion.