In light of Tuesday’s rant about artist images, it seems fitting to bookend it with a callback to another content management rant from 2017 about delivering bio and related promotional copy in PDF format.
PDF files are the bane of a content manager’s work day. In a nutshell, they are impossible to use for copy/pasting the content into web or social media formats without taking as much time cleaning up a bunch of junk formatting as it would take to type out the entire thing by hand.
In order to provide a broader frame of reference, my web development firm charges double for content migration and data input if the source files are PDF format. We even include a language in our agreements that stipulates the clients agree to provide copy in DOC/DOCX format and if content arrives as PDF, then the added time is billed as an overage.
Yes, it’s that big of a deal.
So make sure you maintain copies of your bio and promotional content in DOC/DOCX format first and foremost and provide PDFs as a secondary format if needed (they work much better better as downloadable file content).