I was pleased to get a good amount of direct feedback in response to Tuesday’s post about audience anxiety over what to wear to concerts. The most requested item was additional metrics, so here’s a bit of additional data I can share.
Location
One of most common requests was a variation of the theme “were they from my city?”
- Chicago
- Los Angeles
- Houston
- Dallas
- Atlanta
- San Francisco
- Washington
- Toronto
- London
- Seattle
- San Diego
- Boston
- Nashville
- Phoenix
- Philadelphia
- Austin
- Denver
- Singapore
- Charlotte
- Melbourne
- Sydney
- San Jose
- San Antonio
- Orlando
- Minneapolis
- Columbus
- Jakarta
- Pittsburgh
- Hong Kong
- Detroit
- Indianapolis
- Portland
- Raleigh
- Calgary
- Kansas City
- Ann Arbor
- Vancouver
- Jacksonville
- Miami
- Montreal
- Louis
- Cincinnati
- Salt Lake City
- Virginia Beach
- Irvine
- Cambridge
- Tampa
- Plano
- Edmonton
- Fort Worth
- Brisbane
- Birmingham
- Omaha
- Ottawa
- Louisville
- Berkeley
- Sacramento
- Perth
- New Orleans
- Quezon City
- Berlin
- Baltimore
- Cleveland
- Richardson
- Madison
- El Paso
- Oklahoma City
- Mumbai
- Dublin
- Makati
- Oakland
- Prague
- Auckland
- Grand Rapids
- Overland Park
- Memphis
- Long Beach
- Honolulu
- Mississauga
- Bucharest
- Istanbul
- Frisco
- Vienna
- Durham
- Arlington
- Winnipeg
- Munich
- Milwaukee
- Sunnyvale
- Seoul
- Knoxville
The ratios are tight: no city at the top of the list ever comprises more than 2.5 percent of overall traffic while those at the bottom are around .75 percent.
Time
When users searched was another popular request. By and large, most readers were searching in the late afternoon in a four-hour window from 1pm to 5pm.
Device and Age
Rounding out the questions were those curious about whether searches were done on mobile or desktop and which age groups they belonged:
- Mobile: 70 percent
- Desktop: 30 percent.
More than two-thirds of readers curious about what to wear came from the 18-24 and 25-34 age groups (evenly divided).
