Off To Portland For #19NTC

I’m off to Portland, OR today for the 2019 Nonprofit Technology Conference (#19NTC) and I hope to see an uptick in professionals representing the nonprofit performing arts community. Compared to most conferences that focus on our respective sectors, NTC draws from the broader nonprofit community.

As a result, attendance is much higher and there’s a broader vendor representation, especially from the CRM market. If you’re starting to get burnt out on usual suspect conferences, this is absolutely one you should consider in order to mix things up.

It’s going to be a jam-packed trio of days that starts off with a special pre-con day event while Wednesday and Thursday are occupied with regular session material.

What

Date

Tuesday, March 12

Time

1:00pm – 2:00pm

Description

Hang onto your seats for fun and fast-paced lightning talks from members of the WordPress community. My talk will focus on how to create a web safe images that are properly optimized to produce fast page load speeds.


What

Date

Wednesday, March 13

Time

10:30am – 11:45am

Description

Organizations that successfully cultivate a data-driven culture reap a multitude of benefits, from better stakeholder understanding of decision-making application to an ongoing commitment to measuring both static and dynamic outcomes.

Nonprofits are doing a better job at collecting lots and lots of data. Analyzing it is a different story. Creating a culture where decisions move beyond gut instinct are fraught with challenges. Not the least of which is inadvertently fostering mission-oriented outcome bias. Learn to better understand tools and techniques, and how to foster a healthy transitional environment with numerous influential stakeholders.

Learning Outcomes

  • Learn the differences between reporting and analysis
  • Depersonalize mission driven decision making.
  • Empowering your team members with analysis.


What

Date

Thursday, March 14

Time

1:15pm – 1:45pm and 2:00pm – 2:30pm

Description

Without a doubt, Google Analytics does all sorts of great things, but that doesn’t mean you are getting a complete picture. To get every benefit of the data, you’ll need to activate and/or setup several key features.

Learning Outcomes

  • Set Your Primary URL
  • Activate Demographics
  • Activate Google Signals
  • Bot Filtering
  • Filter Your Visits
  • Referral Exclusions
  • Activate Search Tracking
  • Adjust Session Settings & Campaign Lengths


If you plan on attending the conference or are in the Portland area and would like to find a time to meet, get in touch via text (708.990.0408) or message via Twitter or Facebook.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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