Do you know what a HiPPO is? I bet you’ve encountered one in a meeting whether you knew it or now. For those unfamiliar with the acronym, HiPPO stands for Highest Paid Person’s Opinion.
HiPPo’s can be a real challenge to work with, especially if your goal is to create a data driven culture.
To help turn the tide of HiPPO driven conventional wisdom, I published an article at ArtsHacker yesterday that provides one of the best Google Analytics sourced examples you can use to help dispel conventional wisdom and begin building a healthy data driven culture.
Share and enjoy.