Confused By All The Recent Changes In Mailchimp?

Let’s end the week on a skills-oriented post. If you’re a Mailchimp user, you’ve probably noticed the host of changes and enhancements they’ve rolled out of the last few months. One of the biggest is a complete overhaul of their list and segmentation functionality and if you didn’t know it was coming, it was probably a rude awakening.

Fortunately, ArtsHacker has you covered with a recent post from Ceci Dadisman. She’ll walk you through those changes and provide screenshots for how to begin using the new tagging system inside audiences (formerly “lists”).

Bonus: you’ll also learn how to stop using so many different lists, rely more on tagging, and begin taking advantage of all the new and useful segmentation goodies MailChimp created for those very reasons.

How To Segment Using Tags In MailChimp

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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