Unleash Your Data Driven UX Superhero With This ArtsU Webinar & Discount Code

I’m very happy to announce that on Friday, September 27, 2019 I’ll be leading an Americans for Arts ArtsU webinar on using metrics to refine and enhance your website’s user experience. Better still, the generous folks at Americans for the Arts were kind enough to provide a special discount code non-members can use to reduce the registration fee!

About The Webinar

  • Date: Friday, September 27, 2019
  • Time: 3:00PM ET

Creating happy user experiences (UX) depends on looking at your data. This webinar is designed to provide content managers across all skill levels the tools needed to use basic analytics to make content and layout decisions based on authentic user action rather than personal preference or best guesses.

We’ll move from concept to implementation using several high priority website components such as navigation, default page layouts, typography, and hero images. Participants will also learn how to master the mystical skill of effective mobile testing to ensure UX is reaching peak performance across all device types.

Questions will be fielded throughout the course of the session.

Learning Objectives

Participants will:

  1. Develop data driven UX refinement skills and define conversion goals.
  2. Learn how to identify problems, apply context, then test solutions.


  • Americans for the Arts Members: FREE!
  • Non-Members: $35

Non-members can save $15 by using the special discount code VENTURE during registration.

Register Online Now

This is brand new webinar I’ve created especially for ArtsU, Americans for the Arts’ forum for today’s leading arts professionals sharing their knowledge, thoughts, and comments on the topics shaping the arts in our communities, schools and nation.

I’m excited to roll it out next month and hope to see as many of you there as possible.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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