How Is Your Organization Approaching #GivingTuesday This Year?

Ever since its launch, #GivingTuesday had become a staple in most nonprofit organization’s fundraising schedule. Since then, it’s become everything from a much-needed holiday giving boost to a trigger for donor fatigue.

Giving TuesdayI’m very curious to learn more about your experiences. Specifically:

  • Have you experienced donor fatigue and if so, what steps have you taken to adjust solicitation material?
  • Do you find the Toolkit Content provided by #GivingTuesday useful?
  • Do you attempt to take advantage of Facebook’s matching gift potential? The terms are quite complex and there’s no guarantee your organization would receive any matching funds so I’m especially curious to hear about this item.

Take a moment to send along your thoughts, experiences, and observations. The more we share, the better the entire field does at maximizing potential.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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