Over the weekend, I put together my client holiday cards. For Venture users, I designed a template that integrates statistics about total users, demographics, and mobile vs. desktop usage.
The data comes from their respective Google Analytics accounts and although I’m not trying to look for change patterns, one in particular jumped right off the page: nearly half saw double digit increases in mobile user ratios.
The largest change saw one group go from only 21 percent mobile users in 2018 up to 56 percent in 2019!
While it should come as now surprise that mobile usage is on the rise, it doesn’t diminish how impressive it is to see such large changes unfold in the relatively short period of one year.
And since we’re in the season of giving, you can learn more about how to create a similar holiday business card for your needs at an article I wrote for ArtsHacker. The approach works just as well for performing arts orgs; think top tier donors, key supporters, volunteers, etc.