Sometimes, Unintended Consequences Are A Good Thing

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Over the weekend, I put together my client holiday cards. For Venture users, I designed a template that integrates statistics about total users, demographics, and mobile vs. desktop usage.

The data comes from their respective Google Analytics accounts and although I’m not trying to look for change patterns, one in particular jumped right off the page: nearly half saw double digit increases in mobile user ratios.

The largest change saw one group go from only 21 percent mobile users in 2018 up to 56 percent in 2019!

While it should come as now surprise that mobile usage is on the rise, it doesn’t diminish how impressive it is to see such large changes unfold in the relatively short period of one year.

And since we’re in the season of giving, you can learn more about how to create a similar holiday business card for your needs at an article I wrote for ArtsHacker. The approach works just as well for performing arts orgs; think top tier donors, key supporters, volunteers, etc.

Looking For A Creative Business Holiday Card Idea?

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

View all posts by Drew McManus | Website

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