Before looking at any data, it is important to have your Google Analytics account set up properly. All attendees will receive step-by-step guides for getting those settings in place, creating custom reports, copies of all presentation materials, and the chance to implement skills in real time. All skill levels welcome! Attendees will need access to Wi-Fi.
This is an updated version of what is certainly the most popular conference session and webinar I’ve run over the past decade. The great thing about the topic is it is constantly evolving so even if you attended a version a few years ago, there is almost certainly enough new information to make attending again worthwhile.