What Sparks Joy In Your 20/21 Program?

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It’s that time of year again, where season announcements compete for attention and ticket revenue. While each program may not pass the “no preservatives, no artificial colors and no artificial flavors” version of season planning, there are still plenty of gems.

Adaptistration People 176To that end, I’m curious to know what you think are the real standouts in your 20/21 season.

An important part of this is sharing why it’s special.

There are no shortages of feel-good marketing descriptions that get the job done, but personal connections that speak from the heart always stand out. One of my favorite ways to pass time is scrolling through Facebook and Twitter feeds to find the unsolicited promotional posts from arts admins and musicians about an upcoming concert.

There’s something especially genuine about someone who is so enthusiastic about an upcoming concert, they decide to share those feelings. So let’s give that concept a little nudge today and see what comes back.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

View all posts by Drew McManus | Website

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