The 10/26/2020 edition of the Seattle Times published an article by Melinda Bargreen that reports the Seattle Chamber Music Society (SCMS) is discovering their 2020 Virtual Summer Festival produced positive results.
While SCMS doesn’t appear to have released any financial data, you can still see the results are encouraging:
- 389 new ticket purchasers which comprised 32 percent of all ticket sales.
- 92 first-time donors.
- Thanks to being free of max seat count restrictions, SCMS had 300 more subscribers than usual.
The more groups release this sort of information, the better.
SCMS deserves kudos for sharing their discoveries and hopefully, it is the first step toward publishing more financial results. While no one expects revenue to match what would have come in from traditional in-person ticketing, the more the field can quantify the value of diversifying earned income revenue streams the better.