The ever thoughtful Joe Patti published one of those right topics and the right time posts at ArtsHacker that examines the value of thinking about updating your venue images now that we have some vaccinated light at the end of the pandemic tunnel.
Even pre-Covid the general guidance for promotional images and text was to focus on the audience experience. Regardless of whether the venue you perform/show your work at is allowed to open, that is doubly true now.
Perhaps the most important factor and tallest order in all this is a required communal effort by every arts and cultural venue, from the largest performing arts center to the smallest gallery or bar. If potential audiences are seeing or hearing about live experiences that undermine their confidence, the ripple effect impacts everyone.
What I especially like about the article is that it focuses not only on the big, obvious stuff but it gently reminds venue operators about all of those images at your website and print collateral you tend to overlook because you’ve seen them so many times.
And since you should be taking new photos soon, pretty please with sugar on top, make sure the photographer is getting most, if not all, of those in landscape aspect ratio.
