The Latest Edition Of Culture Track Is Out

Earlier this week, LaPlaca Cohen and Slover Linnet released the latest installment in their Culture Track series: Culture + Community in a Time of Transformation.

The report’s goal of “inform[ing] the national dialogue about progress, relevance, and genuine equity in the cultural sector” hopes to provide further breakdowns of the relationships among various demographic and geographic factors in late July 2021.

Focusing on Black, Indigenous, and People of Color (BIPOC), the authors attempted to amplify those voices and experiences through in-depth qualitative research.

I’m still getting through the report, but a few things jumped out:

One of the least valuable online or digital cultural activities are pre-COIVD recorded performances

The good news is if your group has been relying on throwing out existing content, it doesn’t have a negative ROI value, but you also missed the boat with identifying what people really wanted.

Classical Music had higher virtual gateway rates than other sectors but they mostly preached to their own choir

Individual performers artist, bands, or ensembles were the most popular sources for virtual content, but other sectors were more successful at attracting non-core visitors.

Have you been through the report? If so, what’s standing out to you?

Download a copy

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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