Earlier this week, LaPlaca Cohen and Slover Linnet released the latest installment in their Culture Track series: Culture + Community in a Time of Transformation.
The report’s goal of “inform[ing] the national dialogue about progress, relevance, and genuine equity in the cultural sector” hopes to provide further breakdowns of the relationships among various demographic and geographic factors in late July 2021.
Focusing on Black, Indigenous, and People of Color (BIPOC), the authors attempted to amplify those voices and experiences through in-depth qualitative research.
I’m still getting through the report, but a few things jumped out:
One of the least valuable online or digital cultural activities are pre-COIVD recorded performances
The good news is if your group has been relying on throwing out existing content, it doesn’t have a negative ROI value, but you also missed the boat with identifying what people really wanted.
Classical Music had higher virtual gateway rates than other sectors but they mostly preached to their own choir
Individual performers artist, bands, or ensembles were the most popular sources for virtual content, but other sectors were more successful at attracting non-core visitors.
Have you been through the report? If so, what’s standing out to you?