I just want to kick off this topic by posting a Tweet thread from the always sharp Lisa Hirsch, better known to some as the author of The Iron Tongue Of Midnight. Lisa has routinely tracked how organizations assign and deal with fees so it comes as no surprise to see she’s approaching this subject from a post-pandemic ticket buyer perspective.
Hirsch went on to write a bit about it at her blog.
“I’ve been to two live events in 2021, and as I started to get a ticket to a third, I was reminded of a….benefit (?)…of not having bought any tickets in the last year-plus: I spent just about no time in a state of annoyance at terrible organization web sites, ridiculous ticketing policies, and outrageous fees.”
[…]
“I would really like every organization to reconsider their fees and the potential impact of these fees on ticket sales and good will.”
I’m still letting this percolate because there are a lot of thoughts going into it. In the meantime, I’m curious to know how many groups took the time to examine their existing ticket fee policy before putting tickets back on sale.
