Back in 2018, I replaced the native WordPress comment functionality with Facebook’s blog comment tool to eliminate anonymous comments and control spam. It worked great until last summer during the national election, when Facebook began making massive changes to their API in response to pressure over their lack of control over disinformation.
Since then, the feature has been in steady decline and as of last week, I decided to jettison the function entirely. As of now, I’m exploring solutions that will allow comments to get up and running again while maintaining the following quality control standards:
- Disallowing anonymous comments.
- Comments can only be submitted by individuals with verified accounts at Google and/or Amazon.
- Comment meta is not owned by a third-party provider.
The upside is none of this impacts the ability to engage across social media and the reality is there’s far more conversation happening on Facebook walls, Twitter, and LinkedIn than here via blog comments.