Full disclosure: I wrote today’s post well in advance of the election just to be sure to resist any temptation to publish anything overtly political. Having said that, today’s post will hopefully help you avoid a bear trap that has inadvertently snagged a few of my clients in the form of upgrading to Google’s big v4 update before knowing what that might entail.
I published an article at ArtsHacker that covers specific scenarios where this can happen so if you’re responsible for managing your organization’s Analytics account, you’ll absolutely want to give this read before making any decisions about upgrading.