TAFTO 2013 Contribution: Ceci Dadisman

Trying to get someone to go to the opera can be a challenging thing. As the chief marketing gal at Palm Beach Opera, it quite literally is my job to get people to come to the opera. Yes, I buy advertising in the newspaper, on the radio, and online but the most powerful marketing out there is always the endorsement of a friend. When I talk to people about why they …

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