Drew McManus on the Orchestra business | est. 2003

Robert Massey

Never Let A Good Crisis Go To Waste

Mon, Dec 12, 2010
Guest-Author
I arrived at my new job on June 1, 2008, ready to delve into the standard industry-wide issues plaguing Orchestra Iowa: plummeting ticket sales, strained relations with the musicians, immense debt, and no cash to pay bills. Although I had spent several months before my arrival creating a first year outline, that plan literally got