Now that we know what makes classical music so valuable, it is time to examine the other elements that can make or break a concert event. Fortunately for us, Cincinnati Enquirer music critic Janelle Gelfand has taken the time to create a contribution that does exactly that. What’s more, her contribution presents solid evidence pointing to the long term value of Take A Friend To Orchestra (TAFTO) and its impact on not only audience development but retention…
TAFTO
TAFTO 2009 Contribution: Matthew Guerrieri
Just when you think Take A Friend To Orchestra (TAFTO) creativity has reached terminal velocity, a contributor comes along to remind us otherwise. Case in point, Soho The Dog’s Matthew Guerrieri whose contribution reminds us what makes classical music so valuable in the first place. What’s more, he sums up what would normally take hours to discuss in merely 28 cartoon panels (that’s right, it’s one of Matt’s legendary cartoons!) All of the sudden, the economic downturn doesn’t seem so daunting…
2009 TAFTO Publication Schedule
The 2009 Take A Friend To Orchestra (TAFTO) publication schedule has been finalized so mark your calendar: Monday 4/20: Matthew Guerrieri Monday 4/27: Brian Bell Tuesday 4/21: Janelle Gelfand Tuesday 4/28: Sir Andrew Davis Wednesday 4/22: Molly Sheridan Wednesday 4/29: Andrew Patner Thursday 4/43: Giancarlo Guerrero Thursday 4/30: Curtis Long Friday 4/24: Alan Valentine Friday 5/1: Philip Paschke
Unleash Your Inner Maven
It’s April and that means it is officially Take A Friend To Orchestra month! Take A Friend To Orchestra, or TAFTO, features more than a dozen critics, bloggers, musicians, classical music enthusiasts, and administrators writing about how patrons throughout the country can invite friends who don’t regularly participate in live music events to a performance in their area. Essentially, TAFTO is an opportunity for the people who care the most about classical music to proactively participate and no, you won’t have to suffer through any fundraising pitches. This is much more fun…
TAFTO 2009 Promotional Banners Now Available
Take A Friend To Orchestra (TAFTO) month is just around the corner so in order to start spreading the word, you can find a variety of promotional banners to use at your blog and/or website. This year’s look is a little grungier and also new for 2009 is the addition of a higher resolution 1500 x 900 graphic that is better suited for print material…