TAFTO

Is TAFTO, or any other word of mouth audience development program, genuinely capable of having any measurable impact on concert attendance? To help figure out a quantifiable answer to that question Bill Harris, a friend and colleague of mine, came up with a brilliant solution to address these issues which grew into the TAFTO contribution

Although TAFTO 2007 will occupy Adaptistration’s weekday slots through April 20, that doesn’t mean the orchestra business isn’t filled with some notable events…

If you’re an orchestra manager and haven’t heard of the American Symphony Orchestra League’s Jesse Rosen before then it is likely that you haven’t been in the business for very long. All the same, much like many of the managers in this business, the name Jesse Rosen is less likely to be on the tips

Who cares what a music critic thinks; after all, they’re just a bunch of snooty elitists, right? Well, if you subscribe to that sort of universal outlook on classical music, then you’re missing out as Pittsburgh Post-Gazette chief music critic (and recently anointed Post-Gazette classical music blogger) Andrew Druckenbrod has directed his writing skills toward

Capitalizing on the value of using personal experiences to connect with a reader, Leonard Slatkin has created a wonderful TAFTO contribution that draws on numerous events throughout his notable career – even one from when he was purportedly “just hanging around waiting for my first opportunity to conduct.” All in all, his contribution is an