Is TAFTO, or any other word of mouth audience development program, genuinely capable of having any measurable impact on concert attendance? To help figure out a quantifiable answer to that question Bill Harris, a friend and colleague of mine, came up with a brilliant solution to address these issues which grew into the TAFTO contribution below. Furthermore, this is another fabulous example of a TAFTO entry created by “thinking outside the box” which seem to pop up every year .
As such, while attempting to write an introduction for this TAFTO entry I discovered that it was simply impossible to fit everything I needed to say into two paragraphs. As such, I used my April column at The Partial Observer to publish an article which serves as a suitable introduction and also provides some additional background. In the meantime, every orchestra manager and board member out there from the biggest budget ensemble right through volunteer groups must take time out of their day and read Bill’s contribution. It simply is that significant…