“Leave it to a manager to tell you how to work the system.” That is precisely what Michael Tiknis does with his TAFTO contribution. Michael is an arts manager who understands that the inherent value, and thereby draw, of any performing arts group is the talent. With a line like “So by all means, take a friend to the orchestra, but if you want the orchestra to gain a true friend, meet a musician while you’re there.” you simply know this is going to be a great piece.
Consequentially, Michael’s contribution offers some of the best straightforward advice I’ve ever come across with regard to how patrons can build a stronger relationship and increase their level of ownership with their respective orchestra. Not only that, but Michael also gives you the inside track few would be willing to offer with regard to what sort of bumps you’re likely to encounter along the way. For those of you who enjoy thoughtful, detailed instructions over nonspecific advice, this is a TAFTO contribution you’ll treasure…