Answering Some 2006 Orchestra Website Review Questions

I’ve received a number of similar inquiries from orchestra managers about the impending 2006 Orchestra Website Review so I’ve put together a little FAQ…


Q. When are the evaluations taking place?
A. In order to keep the evaluations impartial, the dates and the order each website is evaluated are not disclosed. However, the order and time frame is established.

Q. My orchestra is planning to implement a redesigned website soon, can you make sure to evaluate the new site instead?
A. In order to ensure that every orchestra is evaluated on a level playing field, specific evaluation dates are not permitted. However, if the website reviewed is your old design, make sure to mention something about the newly redesigned website in the informational survey I send around to each orchestra included in the review.

IMPORTANT: In order to ensure that your organization completes the survey and has an opportunity to explain any recent changes, please make sure I have the correct contact email for the individual(s) that are responsible for completing the survey. You can send that contact email displayed in the “About” section, located in Adaptistration’s top right-hand navigation column.

Q. How are the websites evaluated?
A. Detailed information regarding the evaluation criteria is available in the Adaptistration Orchestra Website Review publication.

Q. My orchestra wasn’t included in any of the previous evaluations; can it be included this year?
A. Perhaps. I do use a set of criteria to determine which orchestras are included but contact me directly to see if your orchestra is eligible.

Please feel free to send in any additional questions not addressed in the FAQ.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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