Drew McManus on the Orchestra business | est. 2003

Starting From The Ground Up

Fri, May 5, 2006
It appears that the Take A Friend to Orchestra (TAFTO) concept is taking root among other art forms…

Whoops…

Wed, May 5, 2006

A Whole Lotta Comments Goin’ On

Wed, May 5, 2006
There have been some excellent comment conversations going on over the past week you might have missed…

For TAFTO, It Depends On What The Meaning Of The Word ‘Is’ Is Part 2

Tue, May 5, 2006
Part 1 in this series examined the value behind re-evaluating how the orchestra business defines a “core audience” and how an organization might go about creating a new definition…

TAFTO 2006 Essay Contest Winner

Mon, May 5, 2006
The winning submission from the TAFTO 2006 essay contest is published at The Partial Observer and is written by Jessica D. from Centennial, CO. If you’ve ever wondered whether or not teenagers would want to go nuts in the privacy of their own room playing the tambourine part to Capricio Espaniol, then look no further.
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