TAFTO 2008 Is Just Around The Corner

Back for its fourth year, the Take A Friend To Orchestra (TAFTO) program will feature several of the most entertaining, insightful, and clever bloggers, musicians, administrators, and concertgoers as they write about how patrons throughout the country can invite friends who don’t regularly participate in live music events to a performance. New features for 2008 include an easy to navigate main page, promotional banners, centralized contributor bios, and a special day just for TAFTO reader submissions.

you’ll also find a special shortcut element located in the top
left column throughout the month that you can use to jump right to where you want to
go. Articles begin going up on Monday, April 7 and end on Friday, April 14 so in the meantime check out who’s contributing to the 2008 program and visit the TAFTO archives for 40 articles from 30 different contributors.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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