In the spirit of frenzied spending, Adaptistration is offering its own one day only Black Friday sale: 40% off an Orchestra Website Review subscription at Adaptistration Premium. You can help yourself to this massive discount by visiting the secret discount page (sorry, the promotion has expired).
Speaking of Black Friday sales, even though I’m on dozens of orchestra mailing lists, I didn’t receive a single Black Friday promotion from an orchestra among the flood of promotional emails this morning…
I’ve always encouraged clients to bump revenue up by offering a one day only Black Friday ticket sale. For groups that offer online subscription sales, it is a great way to generate some last minute sales by packaging remaining subscription concerts into special packages. Likewise, for groups that track single ticket sales, it’s a good opportunity to offer repeat buyers a special offer.
At the very least, using Black Friday to offer a 24-hour sales on sluggish concert events is a no-brainer. If anyone out there is offering a Black Friday sale, send me a note and let me know about the offer and how you put it together.