Calling All Creative Types!

Following up on yesterday’s article, today’s post will provide a direct example for how to design and implement a social networking based project to increase outreach and participation in your organization’s new media activity. Feel free to use any or all of this example in your own efforts. So without further ado, let’s get to business…

Create a Twitter Background For Adaptistration

paint brush and palette
Let your inner graphic artist emerge!

Since we’re in the midst of several holiday seasons, it would be great to see some holiday inspired fancrafted backgrounds but ultimately, individual creativity reigns supreme. So go nuts and use some variations on the color palette, go with a grunge or neo constructivist theme, whatever you like – just have fun doing it! To that end, here are some guidelines to assist your efforts:


  • Contributions should be in jpg or png format.
  • Feel free to include some self promotion by signing your backdrop. You may include a link so long as it is to your own professional website, online portfolio, or blog.
  • I know it probably doesn’t need to be said, but no profanities or lewd images.
  • Send contributions via email to this address.
  • You can send in as many contributions as you wish.

Backdrop templates

  • PSD Twitter background template from is a fantastic resource.
  • This article at explains the complexities of twitter layout across different screen resolutions.

Color Palette

Font Families

  • body-text: georgia, times, serif
  • headlines: ariel, helvetica, sans-serif
  • Royal Acidbath, a free font available at, is necessary to properly reproduce the blog’s title, “Adaptistration.”


  • The 3D characters used throughout Adaptistration are licensed images created by graphic artist John Kounadeas. Due to the terms of that license, you may not copy them from the blog for use in this project.
  • You are free to use any other images located throughout the blog as you like.
  • Download a jpg version (white background) of Adaptistration’s Twitter logo.

Additional Details

  • “Adaptistration” typically appears in the deep red color Hex: #660000 | RGB: 102, 0, 0.
  • The blog’s official tag line is “Drew McManus on the orchestra business.”
  • Adaptistration’s twitter address is

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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