TAFTO 2010 Starts Next Week!

The 2010 Take A Friend To The Orchestra (TAFTO) program will run from Monday, 4/12/2010 through Thursday, 4/22/2010. In addition to the detailed publication schedule below, readers have started to put their own TAFTO events together and use social networking to get organized. Arizona Opera violist Katie Shields has an opera oriented event in Phoenix, AZ on Wednesday, April 21, 2010 that includes a meet-and-greet beforehand and a special post concert libation session with select cast members. What more could you want? Facebook users can find more details and register at Katie’s event page

I’ll be happy to post notices for other events as they develop, all you have to do is send along the info via email, or get in touch using Facebook or Twitter. In the meantime, here is a copy of the detailed publication schedule:

Week #1

  • Monday, 4/12 : Elizabeth Lunday
  • Tuesday, 4/13: Robert Birman (video contribution)
  • Wednesday, 4/14: Christopher Blair
  • Thursday, 4/15: Marc van Bree
  • Friday, 4/16: Scott Spiegelberg

Week #2

  • Monday, 4/19 : Roger Bourland
  • Tuesday, 4/20: Chris Felcyn (audio contributions)
  • Wednesday, 4/21: Brian Wise
  • Thursday, 4/22: Lynn Harrell

You can find special promotional banners for each of the contributors above along with details on how organizations and individuals can get their own TAFTO event going and much more at the TAFTO microsite.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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