We all know products have to be advertised but this video spot for Depend undergarments titled “Orchestra” is utterly ridiculous. Try to set aside the annoying inaccuracies such as pulling open the curtain on the downbeat and the “conductor” that isn’t conducting with the beat and just pretend not to notice the “magic wand” reference (note to self: don’t hire copy writers who wear Harry Potter t-shirts to the office). Sadly, those are the advertisement’s highlights but enough words, just watch the video…
Here’s the copy that accompanies the video clip at the DependVideo YouTube channel:
Created by JWT NY, this female-targeted TV spot, titled Orchestra, tells the story of an orchestra conductor getting ready for a big performance through the eyes of her friend / orchestra player. With the opening line, What do people know about Kim? the friend shares information like, she cannot set up a music stand they know that she always forgets where she puts her magic wand, but when she finds it, she makes magic happen. The spot concludes with Kim saying, People know a lot of things about me, but no one needs to know about my condition.
I’m going to restrict myself to the following zinger but if you’re moved to express yourself, have some fun and send in a comment.
Frankly, I doubt this is what Philly had in mind with their “Unexecpt yourself” campaign.