Properdiscord.com recently posted a video entitled A conversation with an orchestra website preceded by the following description: “I was looking at orchestra websites today. They annoyed me. I started to wonder what they would say if they could talk.” True that. And the resulting video is laugh out loud hilarious. With the annual orchestra website reviews about a month away this video couldn’t appear at a better time so take a moment and watch the video…
I love the fact that the patron simply wants to know about that evening’s concert but can’t get the info from the website. Since the very first orchestra website review, the single most important review category is the ability for website users to find information about the upcoming concert and buy a ticket right from the home page. If that entire process takes more than five minutes, then your website user interface needs some redesigning.
It’s nice to see the validation and if Properdiscord’s video doesn’t help drive that point home then you might be beyond hope (or it might simply be an indication that you don’t have a sense of humor).
This is definitely becoming a design resource within the Venture Platform’s resource material!
Addendum: I neglected to thank Jacob Harrison for posting this on my Facebook wall to begin with. My apologies!