Calling All Marketing And Web Managers

The 2010 Orchestra Website Review survey notices went out via email today but we all know that email is not the most reliable form of communication. As such, I need your help to make sure everyone included in the review has an opportunity to complete the survey. If you work in your orchestra’s marketing or web/IT department, check to make sure your orchestra is completing the survey…

The surveys began as a way to make the reviews as comprehensive as possible, and each year they do exactly that by providing additional context and an opportunity for each orchestra to provide their peers and Adaptistration readers with details about their website that go beyond the items included in the review.

And since no good deed should go unrewarded, every orchestra that completes the survey receives a copy of the final report, which serves as a useful resource during planning sessions. The deadline to complete the survey is Sunday, October 10, 2010 so there isn’t much time to waste. Send me an email to obtain a link to the online survey and to make it easier to gather necessary data, know that a majority of questions only require ranges; i.e. percents, dollar figures, ticket numbers, etc. So in order to help get you started, here’s a list of survey questions.

  1. What percentage, less employee salary, of your marketing budget is allocated toward all website activities? (answers in the form of drop down percent ranges)
  2. What dollar amount, less employee salary, of your marketing budget is allocated toward all website activities? (answers in the form of drop down dollar ranges)
  3. How many single tickets did you sell through your website for the 2009/10 season? (answers in the form of number ranges)
  4. How much single ticket revenue did your website generate during the 2009/10 season? (answers in the form of drop down dollar ranges)
  5. How many subscription tickets did you sell through your website for the 2009/10 season? (answers in the form of number ranges)
  6. How much subscription ticket revenue did your website generate during the 2009/10 season? (answers in the form of drop down dollar ranges)
  7. How much contributed revenue did your website generate during the 2009/10 season? (answers in the form of drop down dollar ranges)
  8. How much other revenue (merchandise, recordings, etc.) did your website generate during the 2009/10 season? (answers in the form of drop down dollar ranges)
  9. Is your website designed on-premises or by a contracted developer/firm?
  10. Do you have the ability to make changes to your website directly?
  11. Which box office software and/or arts enterprise software management products do you currently use? (answers in multiple choice and free form paragraph)
  12. Which email marketing products do you currently use? (answers multiple choice and free form paragraph)

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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5 thoughts on “Calling All Marketing And Web Managers

  1. As of right now, the website reviews and related surveys are limited to US and Canadian orchestras included in the reviews. I’d love to include UK orchestras but that won’t be possible without a sponsor to underwrite additional review time.

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