A Little Moo Music

While we’re waiting for the outcome of the musician ratification vote and subsequent details of the tentative Detroit Symphony Orchestra (DSO), let’s enjoy a little moo music. Holly Mulcahy published an article at Neo Classical on 4/4/2011 that takes a look at the Dortmund Concerthall’s efforts to expand awareness via their Concertmilk program. I could tell you what Concertmilk is all about but it’s easier to just show you…

Personally, I think it’s a very clever marketing effort and although I’d like to take a closer look at the program’s claims, the basic principle of the entire campaign is downright charming. Mulcahy suggests something like this should take place in the US , perhaps in conjunction with the Fabulous Beekman Boys reality program on the Planet Green network. I can honestly say I’d buy the concert goat’s milk and watch the programs.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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