While we’re waiting for the outcome of the musician ratification vote and subsequent details of the tentative Detroit Symphony Orchestra (DSO), let’s enjoy a little moo music. Holly Mulcahy published an article at Neo Classical on 4/4/2011 that takes a look at the Dortmund Concerthall’s efforts to expand awareness via their Concertmilk program. I could tell you what Concertmilk is all about but it’s easier to just show you…
Personally, I think it’s a very clever marketing effort and although I’d like to take a closer look at the program’s claims, the basic principle of the entire campaign is downright charming. Mulcahy suggests something like this should take place in the US , perhaps in conjunction with the Fabulous Beekman Boys reality program on the Planet Green network. I can honestly say I’d buy the concert goat’s milk and watch the programs.
Good grief is all that I can say.