More Fun With Video Commercials

At the beginning of the month I published an article about a new wave of resources for putting together high quality video commercials along with an example in the form of a promotional video I put together using some of the options provided in the list of resources. Since then, dozens of arts managers have written in asking a number of great questions and it’s time for round two.

Using the same resources from the original article, I completed two additional video commercials to coincide with The Venture Platform’s latest update; the first provides an overview of what Venture is and what it provides arts organizations and the second focuses exclusively on its mobile ready capability.

The only original content needed to complete both videos were still images of screens shots as well screencasts; although the latter wasn’t absolutely necessary.

Venture Is…

Venture Is Mobile Smart

Enjoying the music in the Venture Is… video and want to hear more?

I started getting queries about the music from the first video shortly after the article went live so here we go; it’s a song titled Give Our Dreams Wings To Fly, written and produced by Tim McMorris. The style and lyrics embody what I think Venture’s attitude and approach toward relationships with clients should be as well as our outlook on the field of performing arts in general.

There is a full length version you can listen to at the Venture Overview page, http://www.ventureindustriesonline.com/overview/ (scroll to the bottom of the page), but here’s a copy of the lyrics:

Walking down the sidewalk, kickin my feet
As I’m movin’ to the music, step to the beat
I, woke up today, and canceled my plans
And I stepped right outside, with my guitar in my hands
And the notes became alive, as the sound caressed the air
And I kicked it up a notch, as I strolled without a care
Cause I’m going down the road,to a brand new place
And I’ll get there With a smile on my face, yeah

So lift me up, I’m moving on
Singin and dancin’, while I play my song
Yeah, I’m having a good time, keepin it going
Come on clap your hands and won’t you sing along
And now lets take it up high, high, high
Give our dreams their wings to fly
Gotta keep the fire, and keep the fire burnin’
Keep the hope alive, you gotta keep it turning

Feel the music from your head, to your toes, to your shoes
Kick em off, and take a deep breath, and shake off the blues
This is a brand new day,that you can pave the way
Because everything is possible, shout and say, “Hey, hey”

I got it goin, I got it going on and
Keep on pushin up and, I’ll march and move along and
Good things all around, now that I look I can see
And they said it wouln’t happen to me, yeah, yeah,

So take your hands and throw em up, yeah, put em up high
And clap it up and dance it out, up until your ready to fly
Turn the music, turn it up, just a little to loud
If you’re alone, dance like there’s a crowd

And keep it goin every day, every day till the night
From when you first see the sun, until the stars show their light
No, not a care in the world, not a worry for me
I tell ya this is what it’s like to be free

So lift me up, I’m moving on
Singin and dancin’, while I play my song
Yeah, I’m having a good time, keepin it going
Come on clap your hands and won’t you sing along
And now lets take it up high, high, high
Give our dreams their wings to fly
Gotta keep the fire, and keep the fire burnin’
Keep the hope alive, you gotta keep it turning

 

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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0 thoughts on “More Fun With Video Commercials

  1. Sure, glad you enjoy them. Both were a lot of fun to make and what I should perhaps cover at some point is the process of taking created content and fitting whatever your message is into those parameters; how it requires users to think about their message a bit differently and how they can tweak the system to get more of what they are after.

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