Every City Needs Something Like ATXClassical

Not long ago, the site ATXClassical.org launched. The brainchild of Marc van Bree (the very same MVB that authors The Dutch Perspective), the site is designed to serve as a showcase for Austin, TX classical music and culture reviews, events, and quite a bit more. The idea isn’t new but what should get your attention is the quantity and quality of the site’s content.

trophy gold
If anyone gives an award for this sort of thing, ATXclassical deserves it!

This is much more than a mere community calendar with some cheerleader style puff content; it has some heavy duty analysis related to the Austin classical music community. For example, one of ATXclassicla’s latest posts is an in-depth examination of data gathered from GuideStar.org on 17 different classical music nonprofit organizations in Austin to determine the state of overall economic recovery.

This piece is no small undertaking and if it is representative of the sort of content visitors can expect at ATXClassical.org, then the folks in Austin should consider themselves quite fortunate.

Most folks in this field know of similar efforts from Foundations and the like which pour thousands and thousands of dollars into projects like ATXClassical.org but aren’t half as good; or worse, end up in perpetual committee mode.

So Kudos to MVB for directly shouldering the entire load and putting together an exemplary site that is not only the newest jewel in the Austin classical music environment, but serve as a terrific model for similar efforts at other cities.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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