FREE Twitter Profile Survival Kit for Arts Organizations 2012

It’s time to stay with the learning curve and consider updating your organization’s Twitter profile page to take advantage of some of the more recent GUI (Graphical User Interface) improvements. To that end, I want to offer up a host of revised Photoshop template freebies that will make it easier than ever to make your profile pages not only look great but make your social media efforts more effective.

For all the folks stopping by today anticipating a Minnesota Orchestra redline agreement article, I’m sorry to say that major flight delays returning from the Outdoor Drama conference this week have put me a day behind schedule. Consequently, you can look forward to that post on Monday, 10/22/12.

The Header Image

One of the new components since our last overview is the header image for standard profiles. This appears at the top of your profile page where previously, just your avatar and profile bio/info were located.

In the following examples the Adaptistration Twitter profile maintains the older look while the Venture Industries Online profile page is sporting the updated layout. The difference in impact is considerable.

Twitter No Header Image
No Header Image
Twitter Layout With Header Image
With Header Image

On tablet and smartphone devices, the header image provides real impact that would otherwise be lost by the loss of the left sidebar area. The appearance between both devices is very similar except in the case of smartphones, users swipe between the avatar only and bio/info content. Here’s a side by side comparison on a tablet device.

Twitter Layout Tablet No Header Image
Tablet Layout No Header Image
Tablet Layout With Header Image
Tablet Layout w/Header Image

To add a header image, edit your profile and navigate to Settings > Design > Header. From there, you’ll be able to upload your header image. It might take a bit of tweaking to get it looking the way you want in conjunction with the avatar and bio/info content plus you’ll need to consider how the font colors will work set over the background image.

Fortunately, the new GUI Photoshop template will make that task a snap so you don’t have to worry about much fussing about with uploading multiple versions until things look the way you like.

But wait, there’s more; to make your life even easier, the new psd template incorporates smart objects (help) for the header image.

The free download includes the following psd files:

  • The complete GUI template.
  • Background image only with sidebar content template.
  • Header only template.

[ilink url=”” style=”download”]Download Twitter templates (single zip file)[/ilink]

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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