Winning Websites: Optimizing The Patron Experience

Although it just sort of happened to work out this way, it has been nice to spend most of the week focused on website oriented topics and as a result, it seems fitting to round things out with a plug for the 2013 National Arts Marketing Project Conference (#NAMPC) website panel I’ll be participating in on Sunday, 11/10/2013.

National Arts Marketing Conference Session

The last conference I took part in from 2011 was a very positive experience and I’m genuinely looking forward to see how this year’s conference unfolds. This year’s panel, moderated by Palm Beach Opera Director of Marketing & PR, Ceci Dadisman, is titled…wait…for…it…Winning Websites: Optimizing The Patron Experience; here’s the official session description:

Your website is not only the first impression you give to prospective patrons, but also an important part of any marketing initiative. How do you create an engaging experience that not only educates and inspires but also maximizes conversions? Examine recent website redesigns that have had positive results and data on best practices. Learn tools and tactics to use on your organization’s website that to make it more successful and engaging.

I’m particularly happy to see that the session will focus on nuts-and-bolts style discussions alongside real world examples. The third member of the panel is Opéra de Montréal Director of Sales and Marketing, Guillaume Thérien.

In addition to the panel, I’m honored to serve once again as a web expert for the conference’s One-To-One Coaching sessions on Sunday, 11/10/13. My session is titled Leave Lame Websites Behind Once And For All and according to the conference organizers, advance sign-up for the 20 minute sessions will available at some point this month.

If you haven’t done so already, be sure to register for #NAMPC as soon as you can!

In the meantime, which website related topics are you interested in that we missed this week? Send in a comment or a direct message and we’ll see about adding them to the topic list for future articles.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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