FREE Twitter Profile Survival Kit for Arts Organizations 2014

It’s time to update your Twitter skills and keep up with the learning curve. For those unaware, Twitter updated their user profile layouts to include a profile background image that looks a lot like Facebook profile headers. However, it functions differently than its Facebook peer in that it is responsive, meaning it will get resized and/or cropped based on a visitor’s browser width and screen resolution.

This is important because you need to approach designing a background header image understanding that the overlaying text and your profile image will move in a fluid fashion over this image.

Confused? No problem, there’s a fantastic article by Greg Trujillo at ct-social.com that not only explains what you need to know, but it provides one of the most useful Photoshop templates I’ve come across to help understand where image safe zones exist and how to use them to your advantage.

There’s even a step by step video instruction on how to use the template and by the end, you’ll have some mad twitter background image design skills under your belt.

Here are some of the twitter header images I’ve made for Adaptistration, Adaptistration Jobs, and The Venture Platform; if you visit the live profile page, you can see how they function inside the responsive environment.

twitter background image 01
twitter background image 02
twitter background image 03

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About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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