The onslaught of Thanksgiving shopping days are at hand: Black Friday, Small Business Saturday, and Cyber Monday. By this time last year, my inbox was flowing with promotional offers from performing arts organizations but this year is a comparative trickle which makes me wonder if the timing has shifted or if arts groups are scaling back this season.
Perhaps performing arts orgs need to get on the radar of deal tracking sites, most of which focus their efforts on stuff as opposed to experiences or perhaps it is time for a performing arts org focused deal tracker site, at least around the big holiday shopping seasons. Wouldn’t it be nice to have a single resource to see if any local arts orgs in the cities where your relatives live have especially good deals going on so you could pick up tickets as a holiday present?
If nothing else, the good thing about focusing sales efforts toward online conversion is you can put together an eleventh hour promotion in a relatively short period of time.
So how about your organization, are you offering any sort of Small-Black-Cyber deal? If you are, take a moment to leave a comment and let readers know.
5 thoughts on “Is Your Group Doing Something For Black Friday?”
Still working out the details, but it looks like for the first time, the Wheaton College Artist Series will have a Cyber Monday deal!
This will be our 3rd Cyber Monday and our first Cyber Week. The Symphony will offer some 12 hour super offers (BOGO) and several week long deals (20% off, 4 for the price of 3, and a few others). We are also fortunate enough to be able to offer our deals internally as well as utilizing the reach of ticketmaster.com to get the word out and reach patrons we might not normally.
We have a concert on Friday, so we’re doing a discount if people buy more than one CD to encourage gift giving.
We’re not doing a deal or special but we are promoting our gift certificates (available in any amount) as well as tickets as gifts.
No Black Friday or Cyber Monday, but Sing-Along Sunday (we’re doing our annual Sing-it-Yourself Messiah this Sunday). I’m also contemplating sending out a message for #GivingTuesday.