Is Your Group Doing Something For Black Friday?

Adaptistration People 107The onslaught of Thanksgiving shopping days are at hand: Black Friday, Small Business Saturday, and Cyber Monday. By this time last year, my inbox was flowing with promotional offers from performing arts organizations but this year is a comparative trickle which makes me wonder if the timing has shifted or if arts groups are scaling back this season.

Perhaps performing arts orgs need to get on the radar of deal tracking sites, most of which focus their efforts on stuff as opposed to experiences or perhaps it is time for a performing arts org focused deal tracker site, at least around the big holiday shopping seasons. Wouldn’t it be nice to have a single resource to see if any local arts orgs in the cities where your relatives live have especially good deals going on so you could pick up tickets as a holiday present?

If nothing else, the good thing about focusing sales efforts toward online conversion is you can put together an eleventh hour promotion in a relatively short period of time.

So how about your organization, are you offering any sort of Small-Black-Cyber deal? If you are, take a moment to leave a comment and let readers know.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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5 thoughts on “Is Your Group Doing Something For Black Friday?

  1. This will be our 3rd Cyber Monday and our first Cyber Week. The Symphony will offer some 12 hour super offers (BOGO) and several week long deals (20% off, 4 for the price of 3, and a few others). We are also fortunate enough to be able to offer our deals internally as well as utilizing the reach of ticketmaster.com to get the word out and reach patrons we might not normally.

  2. No Black Friday or Cyber Monday, but Sing-Along Sunday (we’re doing our annual Sing-it-Yourself Messiah this Sunday). I’m also contemplating sending out a message for #GivingTuesday.

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