Are You Suffering From #AwkwardTwitterName Syndrome?

Phil Paschke published an article today at ArtsHacker that addresses one of those increasingly annoying social media hurdles for some groups: awkward Twitter names. The good news is there is something you can do about it and he walks you through the process needed to change an obstinate name into one your followers can actually remember and use sans frustration.

I’ve discovered over the years that groups with #AwkwardTwitterNames tend to avoid dealing with the problem out of fear over losing followers but fret not, as Paschke points out “you can change your twitter handle, and you won’t lose all your followers.”

Let’s make 2015 the year we eradicate #AwkwardTwitterNames for orchestras once and for all.

Adaptistration People 135

Read What’s In A Nme?

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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