As promised from earlier in the month in a post that covered the sharp increase in Millennial readers, today’s installment will cover the reader survey results from all demographics. My apologies in advance for the relatively vanilla charts and graphs when compared with the Millennial article infographics, but the visual format is still a big step up from simple text based data.
Demographics & Occupation
We already know the Millennial demographic increased its share of the pie while Gen Xers increased a percentage point and Plurals plus Baby boomers both saw three percent dips.Female readers increased six percentage points while ethnicity remained mostly the same.The ratio of readers identifying as patrons or professional musicians/artists remained exactly the same while administrators increased nearly ten percentage points. Professional journalists more than doubled and board members slipped five percentage points.Among readers identifying as administrators; the bulk work in executive positions, development, artistic administration, ops, and marketing.
Value, Satisfaction, & Engagement
Culture blogs and online newspapers comprised the bulk of outlets readers placed the highest amount of value.The only outlet to receive above average or higher ratings was culture blogs.The vast majority of readers placed high or very high levels of importance on ethical practices of culture blog authors.Three quarters of readers engage with friends and colleagues about culture news each week.
But Why?
Compared to the previous year, most readers maintained similar outlooks on why they read culture blogs although there was a noticeable increase among those selecting “Latest Trends.”
I want to thank the nearly 500 respondents for taking the time to help provide a broader understanding; your input helps determine the topics we examine.
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